Forbes ranks Goodwill as a Most Inspiring Company
Friday, February 6, 2015
Forbes recently released its annual list of America’s Most Inspiring Companies, and for the third year in a row, it included Goodwill. Coming in at #11 in 2014, Goodwill is the only nonprofit to make the prestigious list. Last year, Goodwill ranked #19.
According to Forbes reporter Susan Adams, “Goodwill is a company with a long history of providing employment and job training to veterans and people with disabilities and other challenges.”
The list is based on results from Performance Inspired, Inc., a consulting and training firm that helps organizations elevate performance through “the science of inspiration.” Prior to surveying 3,300 consumers to rank how inspirational they found a number of businesses, respondents were asked to think about the values, behaviors and attitudes of a hypothetical inspirational company and how it might compare to a real company.